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“"With the hexafarms system we can provide better service to our customers, plan our operations better, and make sure everyone is happy."”
Joost van der Vleuten
Co-Owner
The situation:
Supply chain planning in fresh produce has historically relied on experience, intuition, and manual processes. While valuable, these become harder to scale as organisations grow and market demands become more complex and time-sensitive. For both the grower and the cooperative, the lack of structured forecasting at the grower level meant less predictability in harvest logistics, buyer commitments, and overall supply chain coordination.
The choice:
Kwekerij van der Vleuten is taking the lead alongside a select group of additional ZON growers to deploy hexafarms' forecasting technology. The system is designed to complement existing grower knowledge, turning crop data and growing patterns into reliable, forward-looking production insights. The ambition extends beyond one farm: creating a consistent data foundation at the grower level that supports smarter decisions at every layer of the cooperative.
The outcome:
The impact spans better operational planning, more reliable buyer commitments, and a structured forecasting foundation that ZON can scale across its grower network. As Ricky Gommans from ZON describes it: "hexafarms allows us to proactively sell our growers' produce ensuring a better price over the entire season and more revenue for our growers."
The ROI
4x
