Real numbers from real growers.

Featured case study

Tomato 🇳🇱 Netherlands

The situation:

Gardener's Pride is a family-run company in Friesland, the Netherlands, growing tomatoes, cucumbers, and strawberries. As they supply commercial buyers, the one-to-three week forecast window is critical for staffing, logistics, and sales commitments. This was the hardest to get right for their team. As Marco van Overbeek puts it: "If you're more than 10% off with a week to go, your buyer simply can't do anything with it anymore." Large swings in projected yield created ripple effects: buyers couldn't plan, the team couldn't plan, and every deviation chipped away at the trust that long-term partnerships depend on.

The choice:

Gardener's Pride chose hexafarms for two reasons: the approach and the organisation. Rather than movable cameras or periodic snapshots, hexafarms uses fixed cameras that continuously photograph the same greenhouse sections from the same vantage point. This builds a true picture of how each section develops week after week. The speed and flexibility with which hexafarms develops as a company was also a deciding factor.

The outcome:

Weekly forecasts consistently land within the 10% margin Marco set as the internal target, this is the threshold below which buyers can actually use the numbers to plan. At four weeks out, the large outliers that once created chaos downstream have effectively disappeared. Planning around harvest peaks, staffing, and logistics now happens with a level of confidence that wasn't possible before, and forecast reliability has strengthened relationships with sales partners.

The ROI

Marco van Overbeek

Managing Director

Country: 🇳🇱 Netherlands Cooperative: Oxin Growers

““Instead of all those movable cameras or snapshots, this system takes continuous photos of the same location. That idea made sense to me straight away””

How it happened

By replacing manual estimation with fixed-camera monitoring and a data-driven forecasting engine, Gardener's Pride closed the gap between projected and actual yields in the one-to-three week window that matters most commercially. That accuracy cascaded into better workforce scheduling, logistics, and buyer confidence. Now, Gardener's Pride and hexafarms are setting up automated crop registration and pest & disease detection to close the loop between plant development and forecasts. Tracking crop growth and disease pressurte numerically and in real time to spot deviations earlier and make climate and management decisions with more lead time. As Marco describes it: "The crop registration supports the cultivation plan, and ultimately your forecasts. It means you can assess your crop numerically."

90%+

Accuracy

3 Years

Partnership Duration

Product active

Trusted by commercial growers

Turning better data into better growing decisions.

Up to

85–90%

Forecast accuracy, up from manual estimates

Up to

3.9×

ROI in the first full season

Up to

35%

Less revenue loss from forecast misses

Landgard

“Our hardware or manual checks are too slow. Sub-optimal environments cost us quality and consistency.”

Anne CTO, Landgard

lapalma

“We calculated what a single week of undetected powdery mildew costs us per hectare. The conversation about price ended there.”

Lucas Head Grower, Lapalma

Landgard

“Our hardware or manual checks are too slow. Sub-optimal environments cost us quality and consistency.”

Anne CTO, Landgard

See how your operation compares to the ones already using hexafarms.

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One conversation. We identify your biggest leak and show you what closing it looks like in your crop, your numbers.