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Predictability that pays off: How Edelrot Janssen strengthened their business with hexafarms

Strawberry
Yield Forecasting
Dominik Janssen’s operation has long been recognized for producing some of Germany’s highest-quality greenhouse strawberries. Combining modern substrate cultivation and decades of growing experience, they’ve consistently pursued innovation to ensure sustainable, reliable, and profitable production.

Three years ago, they partnered with hexafarms to tackle one of the most pressing challenges in strawberry production: accurate yield forecasting. Today, their journey shows how technology delivers measurable returns while strengthening relationships with partners and customers.
Challenge

Strawberry cultivation is notoriously difficult to predict. Yields depend on a complex web of variables—climate conditions, plant growth & -quality, variety choice, and cultivation management.

Traditionally, Dominik relied on grower expertise and manual estimation methods. But these often led to inaccuracies: forecasts could be off by a wide margin, complicating workforce scheduling, packaging preparation, and sales commitments.

The consequences were clear:
1. Overestimates created surpluses, additional costs, and waste.
2. Underestimates led to labor shortages and missed opportunities.
3. Both scenarios undermined trust with marketing partners & customers and hurt profitability.
Solution

Dominik adopted hexafarms’ forecasting tool, which integrates fruit & flower counts, historical production data, climate data, crop biomarkers, and 80+ other parameters. By continuously learning from the farm’s unique growing patterns, hexafarms generates yield forecasts that are both accurate and actionable.
“Our collaboration with hexafarms has fundamentally changed how we plan our production. Where before we were working with uncertain estimates, we now have reliable forecasts that guide every decision. This creates stability for us and trust for our customers.”
Dominik Janssen
Managing Director, Edelrot GmbH
Outcome

Reflecting on the system so far, Dominik sees clear sustained benefits:
1. Forecast accuracy improved to 85-90%
2. Under- and over forecasting cut significantly, ensuring consistent partner deliveries.
3. Harvest peaks managed with better-aligned staffing and logistics.

Building on three years of success, Dominik plans to expand the system to incorporate real-time climate data and pest monitoring. This will transform hexafarms from a forecasting tool into a crop insight platform, helping him stay one step ahead of risks and ensuring he gets even more visibility across his operations.
Key result
3.9x ROI
More accurate forecasts improved planning efficiency across labor, packaging, and logistics.
Greater reliability strengthened partner relationships and long-term sales confidence.