Challenge
Strawberry cultivation is notoriously difficult to predict. Yields depend on a complex web of variables—climate conditions, plant growth & -quality, variety choice, and cultivation management.
Traditionally, Dominik relied on grower expertise and manual estimation methods. But these often led to inaccuracies: forecasts could be off by a wide margin, complicating workforce scheduling, packaging preparation, and sales commitments.
The consequences were clear:
1. Overestimates created surpluses, additional costs, and waste.
2. Underestimates led to labor shortages and missed opportunities.
3. Both scenarios undermined trust with marketing partners & customers and hurt profitability.
Solution
Dominik adopted hexafarms’ forecasting tool, which integrates fruit & flower counts, historical production data, climate data, crop biomarkers, and 80+ other parameters.
By continuously learning from the farm’s unique growing patterns, hexafarms generates yield forecasts that are both accurate and actionable.
